Is FREE Really a Free Tax Return? Are There Free Lunches?

No, of course not, there are no free lunches. Hard to believe when you are constantly bombarded with TV ads or Internet ads about FREE TAX RETURNS. Are there really FREE tax preparation solutions on the web? Yes, there are, but every tax preparation site may have different meanings for FREE.

What's the Price of Free?

Here is's view on the idea of FREE TAX RETURNS: FREE is nothing but an advertising technique, a method of seduction. Most readers who see the word FREE written in big letters are not naive and they don't believe that they will get something for nothing. At the same time, an irrational part of the human brain would love to believe in FREE and so we go for it.

Some large companies have entire legal departments spend time on trying to use the word FREE so that FREE does not become a legal liability, in other words that promised FREE doesn't become genuinely free.

Can sites like, H&R Block®or TurboTax® pay their employees with FREE tax returns they offer their customers? Of course not, employees don't work for FREE.

Here's how it works on most tax return preparation websites: if you try the FREE option you will soon find out that you are bombarded with "suggestions" to upgrade every step of the way, often accompanied by promises of better service or a bigger refund... if only you upgrade to one of the paid service options.

You may be told:

  • "Upgrade now and you will get more help"
  • "Upgrade now and you will get your maximum refund"
  • "There is a better version for your tax return, upgrade now"
  • "Upgrade now and find out how much your refund really could be"
  • "Get instant, faster help if you upgrade now"
  • "Buy the Deduction Finder and we will maximize your deductions"
  • The list of empty promises is endless...

We at believe in treating the customer fairly, and letting you know exactly what services are included in our FREE version and what you get when you pay for our PREMIUM version. One thing is for sure -- we do not hide any credits or deductions from the users of our free product. And if you do go premium, you don't have to pay for anything until you review your return and are completely satisfied that it is ready to efile.

Is it really Free...?free means free

The FREE Federal Edition includes all tax forms, credits, and deductions that are eligible for a 1040EZ efile it tax return. If you are eligible to use a Form 1040EZ, our free service will be all you need (1040EZ requirements). We will not constantly ask you to upgrade or try to sell you other services. You will get the same services for the FREE edition as you can expect for the DELUXE or PREMIUM edition. If you qualify for the FREE service, your tax refund will not be less (or more) than it would be with the DELUXE or PREMIUM service. If you start with the FREE Federal Edition and you do end up requiring an additional form which is not eligible for the FREE Federal Edition you will be automatically upgraded to DELUXE or PREMIUM; however, you only pay once you have reviewed and approved your Tax Return. One more thing: if you start with DELUXE or PREMIUM and you do qualify for a FREE return based on your tax answers you will get a FREE tax return. In the end it doesn't matter where you started from. Not so on®or® - if you start with PREMIUM you will not be downgraded to a FREE return.

At, FREE means free service without being pressured to give up FREE and pay for what you don't need.

Just be aware of the many FREE promises. Thank you for visting and hopefully choosing as your online tax preparation service and solution.

H&R Block® is a registered trademark of HRB Innovations, Inc.
TurboTax® is a registered trademark of Intuit, Inc.